What you'll know by the end of this module
1
Tell the Teelixir story
The Australian-owned brand, Di Tao sourcing philosophy and ACO-certified organic guarantee.
2
Match products to customer health goals
Confidently link mushrooms, adaptogens and tonics to beauty, energy, immunity, sleep, stress, hormones and more.
3
Articulate the Teelixir difference
Position Teelixir against other mushroom suppliers using delivery format, range breadth and unique products.
4
Recommend with confidence
Use a simple needs-based approach to guide customers from question to product in under 60 seconds.
5
Drive incremental category sales
Identify cross-sell and bundle opportunities that lift basket size and customer return rates.
Health is your birthright
Teelixir is a proudly Australian company offering Australia's first certified organic medicinal mushroom range, alongside premium ancient Chinese tonic herbs, adaptogens and superfood blends.
"Quality is not an act. It's a habit."
Every Teelixir product is researched extensively before production. We seek guidance from market trends, practitioner feedback and time-tested traditional use. Pure, potent products that work — or your money back.
Australian OwnedLocally founded, globally sourced
ACO CertifiedCertified Organic · Cert. 12672
3rd-Party TestedHeavy metals & actives verified
Award-WinningAustralian Organic Awards 2019 Winner
Sourced from nature's most pristine origins
"Di Tao" is a traditional Chinese concept meaning authentic source. We apply it across our entire range — finding the world's best solutions from the world's best locations, where traditional methods and time-tested use are still present.
Mushrooms
Changbai Mountains, NE China
Japanese Matcha
Shade-grown in Japan
Real Resveratrol
Hunter Valley grapes, NSW
Siberian Ginseng
Siberia, Russia
Korean Red Pine
South Korea
Shilajit & Ashwagandha
Himalayas, India
Australian Bee Pollen
Jarrah trees, Western Australia
Fulvic Minerals
United States
Latte Inspiration
California wellness culture
A booming category — and your customers are asking
6/10
Australian households now buy organic foods on occasion
44%
of Australians take supplements every day
46%
use supplements to improve overall wellness
25–35%
category growth per year — and accelerating
"Millennials and younger Gen X are the biggest users of organic foods — and far more likely than average to actively look for organic or natural options when they shop." — Australian Organic Consumer Trend
Translation for your store
Customers are walking in already curious. They need a knowledgeable team member to help them choose the right product. That's you.
Best in class across every category
Other suppliers are narrowly mushroom-focused with few exceptions. Teelixir delivers solutions across every life stage and health goal — backed by ACO certification and Di Tao authenticity.
| Category |
Teelixir |
Mushroom-Only Competitor |
| Pure whole-mushroom powders (1:1) |
Yes |
Sometimes |
| Concentrated extracts (10:1) |
Yes |
Sometimes |
| Ready-to-mix functional latte range |
Yes — 4 flavours + ceremonial |
Limited |
| Adaptogens & tonic herbs |
Full range |
Rare |
| Beauty range (Pearl, Tremella, Resveratrol) |
Yes |
No |
| Hormone & libido (Pine Pollen + tincture) |
Yes |
No |
| Korean Red Pine Needle Oil (patented) |
Yes |
No |
| Targeted performance blends (TLXR) |
Yes |
No |
| ACO Certified Organic |
Yes — Cert. 12672 |
Varies |
| Di Tao authentic-source guarantee |
Yes |
Varies |
Solutions for every customer, every life stage
From a curious first-timer to a daily wellness devotee, Teelixir meets customers where they are. This range breadth is something a mushroom-only competitor cannot match.
Pure 1:1
Pure Mushroom Powders
Whole-mushroom whole-food powders. Gentle, food-like daily support.
Best for: kids, elderly, sensitive users
Extract 10:1
Concentrated Extracts
Fruiting-body extracts — 10 parts mushroom into 1. Fast-acting, ¼ tsp daily.
Best for: high-performers, targeted results
Latte
Ready-to-Mix Lattes
Cacao, Beet, Matcha, Turmeric — the healthier coffee-alternative ritual.
Best for: ritual lovers, coffee-replacers
Tincture
Tinctures & Oils
Pine Pollen Tincture and Red Pine Needle Oil — fast-absorbing liquids.
Best for: travel, focus, immunity routines
TLXR
Performance Blends
Body Build (focus & calm) and Body Repair (recovery).
Best for: gym-goers, athletes, professionals
Beauty
Beauty Tonics
Pearl Beauty Powder, Tremella, Real Resveratrol, Schizandra Berry.
Best for: skin, hydration, inner-radiance customers
Two strengths — choose by the customer
Pure 1:1 — Whole Mushroom
- Gentle, food-like daily support
- Gut & immune support — 1 tsp/day
- Best: kids, elderly, sensitive users
- Long-term everyday wellness
VS
Extract 10:1 — Fruiting Body
- Fast-acting · high bioactives
- Energy, stress & performance
- ¼–½ tsp daily is enough
- Biohackers, targeted results
All powders
Vegan · Paleo · Non-GMO · Zero Sugar · No Fillers · 3rd-Party Tested · ACO Certified · Di Tao Sourced
Match the product to the customer's goal
Brain · Mood · Focus
Lion's Mane Capsules
Australian-made. 90 caps — 2 capsules daily, 45-day supply. The pharmacy-friendly capsule format — no scoops.
Gentle Daily · Kids · Elderly
Pure (1:1) Mushroom Powders
Lion's Mane, Reishi, Cordyceps & Chaga — whole-food, food-like dose.
Biohackers · Serious Health
10:1 Extract Powders
Concentrated bioactives including Turkey Tail, Immunity blend, Maitake — ¼ tsp daily.
Daily Ritual · Coffee Replacer
Functional Mushroom Lattes
Cacao, Matcha, Beet & Turmeric — same hero mushrooms in the morning ritual.
Hormone · Immunity · Cleanse
Pine Solution Set
Korean Red Pine Needle Oil + Pine Pollen Tincture — the men's & immunity bundle.
Performance · Stress · Recovery
TLXR Sport Solution Set
TLXR Body Build (focus & calm) + TLXR Body Repair (recovery) — train hard, recover fast.
Antioxidant · Longevity
Real Resveratrol
Hunter Valley grape skin & seed. Australia's only premium resveratrol with this provenance.
Beauty · Skin · Inner Radiance
Pearl Beauty Tonic
Ancient Chinese beauty tonic. The differentiator for the beauty customer.
Stress · Energy · Beauty · Hormones · Minerals
Adaptogens help the body adapt to stress and restore balance. Teelixir's tonic-herb range covers stress, energy, hormones, beauty and minerals — categories most mushroom-only competitors don't enter at all.
Ashwagandha Root
Reduce stress, boost energy & focus. Top adaptogen pick.
Astragalus Root
Innate & adaptive immune support. Longevity tonic.
Siberian Ginseng
Adaptogen for endurance, stamina & vitality.
Australian Bee Pollen
Vitamins, minerals, amino acids & enzymes. Wild-harvested.
Fulvic Acid Minerals
Improves uptake of nutrients from foods.
Shilajit Resin
Pure Himalayan — energy, detox, rejuvenation.
Schizandra Berry
Beauty, calm mind, reduces stress. Liver support.
Pine Pollen Powder
Hormone balance, libido & immune support.
Hero products competitors don't carry
These are conversion drivers. They take customers beyond "another mushroom powder" — and most are exclusive to Teelixir in the Australian pharmacy and health-store channel.
Antioxidant · Longevity
Real Resveratrol
Meticulously extracted from the skin & seeds of organic Hunter Valley red grapes. Australia's only premium resveratrol with this provenance.
Recommend to: longevity-minded customers, over-40 wellness shopper, anyone asking about antioxidants or heart-health support.
Inner · Outer Radiance
Pearl Beauty Powder
Ancient Chinese beauty tonic. Promotes healthier, more radiant, younger-looking skin from the inside out.
Recommend to: beauty-conscious customers seeking an inside-out skin solution.
Focus · Hormone Balance
Pine Pollen Tincture
Liquid pine pollen for fast absorption — testosterone, libido & focus support. Powder form also available.
Recommend to: male customers, anyone asking about hormone or energy support.
Cleanse · Activate
Korean Red Pine Needle Oil
Made via a patented process — supports immunity, liver cleanse and heart health. Truly unique to Teelixir in Australia.
Recommend to: customers focused on immunity, detox, or cardiovascular wellness.
Performance & lifestyle exclusives
Australian-Made · 90 Caps
Lion's Mane Capsules
Certified organic Hericium erinaceus fruiting body. 90 caps — 2 capsules daily, 45-day supply. Perfect for the pharmacy shopper.
Focus · Calm Under Pressure
TLXR Body Build
Adaptogen blend featuring ashwagandha — manages stress and improves mental clarity for high-pressure days. 100g pack.
Recovery · Wellness
TLXR Body Repair
Powerful recovery blend — quick recovery while maintaining peak physical and mental health. 100g pack.
Ready-to-Mix · 4 Flavours
Functional Latte Range
Cacao (Reishi), Beet (Chaga), Matcha (Lion's Mane) & Turmeric (Cordyceps). Available in 100g, 500g & 1kg.
Immune · Liver · Longevity
Shiitake 10:1 Extract
Beta-glucan-rich classic. Supports immunity, cardiovascular health & longevity. Broadens your shelf beyond Lion's Mane.
Japan · Stone-Ground
Ceremonial Organic Matcha
Premium shade-grown, stone-ground Japanese matcha. Boosts energy, focus & antioxidants for the daily ritual customer.
Cross-sell tip
Pair the Lion's Mane Capsules with the Lion's Mane Matcha Latte — same hero ingredient, two daily-use occasions, bigger basket.
From question to confident recommendation
Who is the customer?
- Health-conscious millennials & Gen X — already buying organic
- Busy professionals chasing focus, energy & stress balance
- Athletes & gym-goers wanting natural performance support
- Beauty customers seeking inner-out skin solutions
- Coffee drinkers ready for a healthier ritual
- Customers who've heard of mushrooms but don't know where to start
1
Ask the Goal
"What are you wanting to feel more of — energy, calm, focus, glow?" Map goal → product using what you've learned.
2
Pick the Format
Sensitive / new user → Pure 1:1 powder. Performance customer → 10:1 extract. Ritual lover → Latte. Busy / travel → Tincture or oil.
3
Add the Differentiator
Suggest a hero unique to Teelixir — Pearl Beauty, Real Resveratrol, Pine Needle Oil or a TLXR blend — to lift basket size.
Why customers love it — and why your store wins
For the Customer
Easy to consume — Mixes into coffee, smoothies, water. At home or on-the-go.
Real ingredients — ACO Certified Organic. Di Tao. 3rd-party tested for heavy metals.
Variety for life — Daily food-like (1:1) for sensitive users; 10:1 for performance days.
Money-back promise — Pure & potent or your money back. Safe trial for new customers.
Targeted goals — Specific products for beauty, brain, sleep, hormones, energy, gut & more.
For Your Store
Higher basket size — Range breadth means natural cross-sell: capsule + latte + tonic.
Repeat customers — Daily-use rituals (lattes, powders, tinctures) bring shoppers back.
Standout shelf — Premium packaging and ACO badge build category authority.
Differentiation — Unique heroes (Pearl, Resveratrol, Pine Oil) competitors can't match.
Margin & support — Marketing co-promotions and dedicated channel partner support.
You've completed the training module. Ready to put your knowledge to the test?
Stockist Certification
