Introducing TLXR for Sports and Active Lifestyle


Exciting New Branding Initiative: Introducing TLXR for Sports and Active Lifestyles. TLXR is an experiential initiative where our customers will be invited to join us in the pursuit of a healthy and active lifestyle that will eventually grow into it’s own product set & engagement with customers through sports activities and accessories.
Melbourne, Australia – 25/03/2024
Teelixir, a prominent name in health foods and supplements, is thrilled to announce a significant branding initiative. The company is introducing TLXR, a dynamic brand that is set to revolutionize the health and wellness landscape, with a particular focus on sports, running, and active lifestyles.

Key Highlights:

Strategic Branding: Teelixir is evolving to meet the ever-changing needs of its health-conscious consumers. The TLXR Branding Initiative effort reflects the company's commitment to providing innovative solutions tailored to the demands of active lifestyles.
Introducing TLXR: The unveiling of TLXR signifies a new era for Teelixir. TLXR is designed with a sharp focus on sports enthusiasts, runners, and individuals leading active lives, offering a range of products and supplements crafted to support peak performance and overall well-being.
Julze Serendipity, Founder, Director & Lead Product Developer: Meet Julze, a man who not only leads the company but lives and breathes the essence of the tonics and herbs he crafts. Julze brings his expertise and insights to TLXR’s offerings.

An adventurer at heart, Julze recently competed in the Hawaii Marathon, hiked over 200 kms through southern France and completed the 3 Peaks Challenge in the UK. His true passion lies in wild foraging, particularly for mushrooms.

Teelixir, under Julze’s guidance, is driven not by trends but by a genuine need for these products to align with his adventurous lifestyle. His journey in health started at 19, fuelled by the challenge of achieving optimal health despite abundant energy. Teelixir’s commitment to purity, encapsulated in the belief that: Health is your birthright!”, remains unwavering, making it more than just a company but a dedication to well-being and enriching lives with the transformative potential of tonic herbs.

Why TLXR Matters:
TLXR is more than just a rebrand; it is a commitment to elevating the health and wellness journey for those who do or wish to embrace an active lifestyle. With a range of thoughtfully crafted supplements and products, TLXR aims to empower individuals to achieve their fitness goals while prioritizing their overall well-being.
TLXR is making an extraordinary entrance onto the scene with a spectacular lineup of launch initiatives. This includes a prominent presence at the Sole Motive Portsea Twilight and Sunset Series, exclusive all-expenses-paid entry to the prestigious Gold Coast Marathon in July, and a lavish array of additional benefits that promise to elevate the experience to unprecedented heights.

Teelixir has always been dedicated to the well-being of our customers. TLXR is a testament to our commitment to innovation and excellence in catering to the unique needs of sports enthusiasts and individuals leading active lifestyles," says Colette Peric, Sales and Marketing Director at Teelixir.
"We are thrilled to collaborate with Julze Serendipity, a true authority in sports nutrition, to bring expertise and quality to TLXR. Together, we aim to redefine the health and wellness experience for our valued customers," adds Colette.

About Teelixir:
Teelixir is a Melbourne-based company specializing in health foods and supplements. With a focus on holistic well-being, Teelixir has been a long-trusted name, offering premium products that enhance the health of individuals.
TLXR, a Teelixir brand initiative, is a captivating venture that intertwines seamlessly with our customers' daily lives. At TLXR, we embark on a shared journey of self-improvement and vibrant health, leveraging the transformative power of wholefoods and supplements.
Our mission extends beyond products; we are crafting an interactive community that resonates with our customers, fostering a culture that passionately supports and celebrates a healthy and active lifestyle.

For more information or media inquiries, please contact:
Kharmen Louwrens
Sales & Marketing Executive

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